Gen Z grew up in a world filled with ugly fashion – no wonder they love their Crocs

Limited edition Minecraft elevated clog including Jibbitz charms. www.crocs.com - 2023.

Footwear Research Network contributor Dr. Emily Brayshaw writes for The Conversation to explore why the infamous Croc continues to go from strength to strength.

Dr. Emily Brayshaw

Dr. Emily Brayshaw is an internationally recognised expert in the visual culture of fashion and performance costume. She is an Honorary Research Fellow at the University of Technology Sydney and was recently acknowledged for reaching a media audience of over 1 million in 2023. Emily's research examines the past, present, and future of critical fashion and performance costume, focusing on identities, materiality, embodiment, and costume design from the nineteenth-century to the present day. Emily is available for media enquiries and research projects.

https://profiles.uts.edu.au/Emily.Brayshaw
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