8th Street Samba: here’s why the authentic collaboration behind the ‘perfect sneaker’ matters

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Written By Alexandra Sherlock

The many colour ways of the 8th Street Samba shoe. Courtesy of Kith

As the fashion industry strives towards a more circular and sustainable future, Professor Andrew Groves and Dr Alexandra Sherlock explore the pros and cons of sneaker collaborations.

Alexandra Sherlock

Alexandra is an academic in the School of Fashion & Textiles at RMIT University, Melbourne. Her research is situated in the field of material culture studies and focuses mainly on fashion, footwear, identity, embodiment and the theory of affordances. She was the postgraduate Researcher on the ‘If the Shoe Fits’ research project (2010-2013). In 2021 she relaunched the ‘If the Shoe Fits’ blog as the Footwear Research Network

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